So you have a Facebook Fan Page for your business or organization. That’s great! Facebook is a huge market and a Facebook page can be effectively used to keep in touch with your clients and attract new visitors. Today I am going to show you how to create a custom landing page for your Facebook Fan Page in 10 steps.
Why is it important to create a custom landing page for your Facebook Fan Page? Well, if you don’t create a custom landing page you are stuck with the default Facebook landing page, which is what your visitors will see if you don’t have a custom landing page. The default page, or “Wall” generally includes status messages and customer feedback and doesn’t really give the greatest introduction to what your business is all about.
When you offer a custom landing page for your Facebook Fan Page, you have the opportunity to create a page that gives visitors a strong impression of your business. You can include anything on this page, including your logo, a description of your products or services, high resolution photos, and even a contact form.
We will be using the free application Static FBML to create our custom landing page. Please note: You need to have an existing business Facebook fan page that is linked to a Facebook profile in order to add a custom page using the static FBML application.
OK, let’s create the custom landing page for your Facebook Fan Page!
How To Create Your Custom Landing Page
1. After logging into your Facebook account, find your Facebook Fan Page by selecting “Ads and Pages” on the left sidebar.
2. Scroll down to the heading titled “More Applications” and click on the link “Browse More.”
3. On the left sidebar, find the Search field and type in “Static FBML.” Under the Search Results list, find the Static FBML link and click “Static FBML.”
4. After the page for Static FBML loads, go to the left sidebar and click “Add to my Page.”
5. Click “Add to Page” button when the Add Static FBML window appears, and then click “close.”
6. Now let’s return to your page by clicking “Home,” clicking the left sidebar “Ads and Pages.”
7. When your Facebook Fan Page administration panel page opens, scroll down to the Applications” heading and find the “Static FBML” application and click “edit.”
8. Your Box Title will appear as a tab on your Facebook Fan page. Type the name of the tab you would like to appear on your page. I am naming my tab “Welcome.”
9. In the FBML field you can enter either FBML which stands for Facebook Mark up Language, or HTML. You may need to have your web designer create this code for you. (Hint: An easy way to add a custom page is to create an image and host it on your server, and add your link to the picture here!) Or, Add your FBML or HTML here and click “Save Changes.”
10. We have created a new page tab entitled “Welcome.” We would like this tab to appear only when a new user is adding your Facebook Fan Page, but not each time a current user visits your Facebook Fan Page. In order to configure the tab to appear when a new user visits your page, let’s edit your Facebook Fan Page settings.
Go back to your Facebook Fan Page by clicking “Home,” and then clicking the left sidebar “Ads and Pages,” then choosing your Facebook Fan Page. Under the status field on the right side click on “Settings. ” The Second option on your Settings page is “Default Landing Tab for Everyone Else:” Click the down arrow and select the tab you just created “Welcome.”
Congrats! You have just created your Facebook Fan page! Let’s return to your Facebook Fan Page and take a look and click on the “welcome” tab to see our new page.
Thanks for reading our tips on how to create a custom landing page for your Facebook Fan Page! If you need additional help with your Facebook, website design or web marketing, give us a shout, we’d be happy to help. Also, fan our Facebook page to stay in touch and learn more great Facebook, web design, and marketing tips.
